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Fiere ed Eventi
Armstrong at Euroshop 2011 The new DLW Scala makes a unique trade fair appearance
We introduced our new Scala designer tile collections to an international audience at the world’s most important retail trade
fair, EuroShop in Düsseldorf, from 26 February to 2 March 2011. Bold red, orange and violet monochromes in sophisticated DesignCut
formats set the stage for the market launch of our completely redesigned Scala 100, Scala 55 and the click-into-place Scala
Click Comfort collections. Human-sized XXL planks and the innovatively cut formats were only two of the many highlights.
For unified room concepts, we presented Scala Wall – as of now all Scala designer tiles are alternatively available as wall
coverings. The Uni line with its bright colours and subtle greys was also very well received by the visitors. We presented
new flowing patterns, textile-like structures as well as fresh metallic colours and rustic woods with sawtooth imprints. In
keeping with the launch of our ‘green dialogue’ campaign at the beginning of the year, we used a scaled-down version of our
trade fair booth from BAU – students at the university in Giessen designed the eye-catching booth with its giant fan. The
colourful Scala DesignCut floor complemented the white booth perfectly.

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Students design Armstrong booth at BAU 2011 DLW Flooring beneath giant fan
Armstrong received its visitors at a spectacular booth during the BAU 2011 trade fair. The flooring specialist presented its
product line in front of and under an oversized fan – completely in white. The design came from architecture students at the
university in Giessen under the direction of Professor Jürgen J. Hauck and is the crowning achievement of a joint project
with Armstrong. Armstrong used the 155 square meters of booth space to feature its Lino Art collection with real metal chips
as well as its new Lino Form furniture linoleum. ‘Green’ was the main topic at the white booth at BAU as Armstrong kicked
off its large Europe-wide green dialogue initiative. The goal is to engage customers, architects and planners in dialogue around the topic of sustainability.
Read more...

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| EuroShop 2011 |

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EuroShop 2011 26.02. – 02.03.2011, Düsseldorf Armstrong Stand, Hall 10, Booth G51
At the EuroShop located in Hall 10, Booth G 51, we are presenting our latest Scala 100 and Scala 55 designer tile creations,
featuring sophisticated shapes, patterns and colours for unique flooring concepts. Also new to our range of products is Scala
Click Comfort, a practical and convenient flooring installation alternative. The 2010 Innovation of the Year award went to
Lino Art – just as our sincere thanks go to the architecture students from Giessen, Germany for the impressive booth they
designed for us for BAU 2011.
Visit us at EuroShop 2011!
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| MADE EXPO 2010 |

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Armstrong Floor Products Italia a MADE EXPO
Padiglione 1, Stand R25 Anche quest’anno – dopo il grande successo dell’anno scorso – Armstrong Floor Products Italia sarà presente con il proprio
stand dal 3. al 6. febbraio 2010 alla MADE EXPO a Milano, fiera che si pone l’obiettivo di supportare e favorire l’incontro
tra il mondo della produzione, quello degli utilizzatori e quello della ricerca.
Armstrong Floor Products Italia presenterà le numerose novità che ha in serbo per i settori sanità, scuola, ufficio e retail
– con un focus speciale su innovative collezioni LinoArt e Marmorette AcousticPlus. Vi aspettiamo al nostro stand: Padiglione
1, Stand R25
Sito: http://www.madeexpo.it/it/index.php
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| Altenpflege+ProPflege 2009 |

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Armstrong at Altenpflege+ProPflege 2009
Hall 3 – Stand 513 Armstrong will present its new DLW Linoleum collection at the Altenpflege+ProPflege trade show in Nuremberg (Germany) from March 24 - 26, 2009. You are invited to experience the
collection's unique color system 'live' at Stand no. 513 in Hall 3. Armstrong offers a range of DLW floor coverings, each
with its own special characteristics and highly specific area of application in the nursing home environment. Armstrong will
be pleased to advise you about how to get the most out of its products. Hygiene and cleaning convenience are naturally the
main functional considerations.
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| Made Expo |

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Armstrong Floor Products Italia a MADE expo!
Padiglione 1 – stand V25 Anche quest’anno Armstrong Floor Products Italia non poteva mancare all’appuntamento MADE expo! La prima edizione 2008 ha
raggiunto e superato le aspettative con 170.779 visitatori (di cui 154.754 italiani e 16.025 stranieri) e 1.914 espositori,
aprendo così interessanti prospettive di sviluppo per l’organizzazione 2009.
Armstrong Floor Products Italia ha accolto con entusiasmo la proposta e sarà presente in fiera con il proprio stand, in qualità
di produttore di pavimentazioni di design per interni. Con l’occasione della Fiera Armstrong presenterà le numerose novità
che ha in serbo per i settori: Sanità, Scuola, Ufficio, Retail con un focus speciale sulle innovative collezioni DLW Linoleum e DLW Luxury Vinyl.
Non perdete l’occasione di conoscere le molteplici possibilità offerte dalle pavimentazioni Armstrong World Industries, Inc.
Vi aspettiamo al nostro stand STAND V25, presso il PADIGLIONE 1 al MADE expo.
Date: 4-7 febbraio 2009; Orari 9.00 - 18.00
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| BAU 2009 |

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Armstrong al BAU 2009 a Monaco
Padiglione 6 – stand 311 Visita lo stand di Armstrong al BAU 2009 a Monaco dal 12 al 17 gennaio. Siamo nel padiglione 6 e non vediamo l’ora di mostrarti
il nostro speciale stand, coperto interamente di linoleum ed è l’occasione ideale per presentare la nuova collezione DLW Linoleum. La progettazione è stata lasciata alle abili mani di Tobias Walliser dello studio di architetti LAVA.
Speciale a BAU 2009: Raggiungici per l’happy hour a partire dale h 17:00 Lunedì-Venerdì con fantastici cocktails e presentazioni da parte di architetti.
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| Euroshop 2008 |
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The Armstrong stand at Euroshop 2008 followed the concept of ippolito fleitz group, Stuttgart. The exhibition stand was a
visually impressive display of the broad diversity of its product range and colour palette.
The stand, which is open to three sides, is designed as a communication platform. Above hangs a veritable explosion of floor
coverings of DLW Luxury Vinyl, DLW Vinyl, DLW Fibrebonded and DLW Linoleum: 260 different floor materials on 130 panels aligned
on 20 radial axes. The effect is that of a dynamic canopy of products – which is close enough to grasp yet far away enough
to admire their excellent vantage effects. Exciting perspectives, ingenious overlays of different colours and materials transform
a visit to the stand into a visual voyage of discovery through Armstrong’s product portfolio.
The stand itself resembles a stage, which is contained by storage space and a catering kitchen at the rear, and pullout panels
integrated into the rear wall, upon which the collections can be viewed at close quarters. The bar serves as a communication
area. Its large, elliptical form provides an additional, attractive focal point and makes a spacious and inviting impression.
With the exceeding design of this stand Armstrong and the responsible architects Peter Ippolito and Gunter Fleitz achieved
the iF communication design award end of August. Furthermore the booth was published in "Grand Stand - Design for Trade Fair
Stands" on four pages by the cutting edge architectural magazine "FRAME".
www.framemag.com
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| A better future for south african children |
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Architects' support: Creative activity in a Township
With "AIT-Charity" the publishing company of the architectural magazine AIT initiated a completely new project. Together with
the comprehensive support of the Armstrong company the Charity Campaign 2008 in South Africa has made possible. More...
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